Celosia 'First Flame Purple' produces upright, velvety flower heads in deep purple — the kind of saturated color that reads from across the garden without needing a neighbor plant to make it sing. It tolerates our heat and humidity well, staying compact and flowering steadily through fall.

Plant in full sun and well-drained soil. Deadhead spent flowers to keep it producing, or leave them standing for winter interest and self-seeding.